A business plan is a written document that describes in detail how a business — usually a startup — defines its objectives and how it is to go about achieving its goals. …
Lean Business Plan: A Modern and Efficient AlternativeRead More »
One thing that is very reflective of today’s marketplace and business atmosphere is the “nobility” of the customer. Leading companies today, understand that they are in the customer experience business, where the “how” is just as important as the “what”, where the delivery of services is concerned. Customer Experience as a Corporate Strategy Being in …
What Is, and How to Be a Good Customer Experience Leader? Read More »
Years back, there arose a need for some innovative method to help the corporate world when Fortune 500 companies were finding it difficult to come up with plans …
SWOT Analysis: An Easy Tool for Strategic PlanningRead More »
Decades ago, in 1968, a computer scientist Melvin Conway observed the impact that an organization’s communication structure had on its output, and wrote a thesis titled “How Do Committees Invent” …
Conway’s Law: Organizational Structure and Product DevelopmentRead More »
Growth hacking is an approach that requires an organization to employ all the innovation and strategies they can muster to grow exponentially. In business landscapes, the growth of an organization is based on its ability to get and retain as many customers as it can. The Basics of Growth Hacking Regardless of structure, most organizations …
How to Hack Growth Hacking, Techniques and Principles Read More »
The key to running a successful business is in a product’s ability to make consistent sales—consistency being the keyword. Making a few sales may be commendable and may sustain you for a while, but how much can they do for your success in business? How much profit can you, as an entrepreneur, realize from a …
“Do what you do so well that they want to see it again and bring their friends” – Walter Disney Calculating customers’ loyalty was never an easy task. One metric most businesses used in the past is to check the purchase history of customers. However, this cannot be effective for all industries. In the telecom …
According to a Forrester Report, “Every industry is subject to disruption. Only a truly agile business is equipped to respond”. Whether it’s from advancements in technology, industry disruptors, social movements, leadership and management turnover, different preferences between generations, or any number of other factors, your organization will need to adopt a mindset that can adapt and fluctuate. …
A revamp in the way work is done had always been expected, but the most unexpected of all would be its catalyst—the COVID-19 pandemic. In response to the novel virus, countries across the world have implemented various health and safety measures including lockdowns and stay-at-home orders, so as to forestall the spread of the virus. …
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